Missouri voters authorized legal mobile and retail sports betting wagering, permitting regulated books to take bets next year.
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The sports betting tally step passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the 8 states bordering Missouri permit mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis city areas with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting wagering this year.

" Missouri has a few of the very best sports betting fans on the planet and they revealed up big for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all six of Missouri's professional sports betting franchises, we wish to thank the Missouri voters who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting and ensures we no longer lose valuable tax earnings to our neighboring states. Most significantly, the passage of Amendment 2 means a new, dedicated, irreversible funding stream for Missouri class."

Missouri sports betting next actions

Voter approval means approximately 14 mobile sportsbooks could begin accepting bets next year. It is unlikely all 14 readily available licenses are utilized.

DraftKings and FanDuel financed almost every dollar of the "yes" campaign and will unquestionably use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses offered without having to partner with a Missouri brick-and-mortar gambling establishment or sports betting team (and pay an accompanying fee).

Six licenses are offered to each Missouri casino operator, respectively. Caesars, despite opposing the ballot step, will likely use its license to release the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely launch their particular books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will introduce mobile sportsbooks.

The staying six licenses are scheduled for each of the significant expert sports betting groups that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were among the most prominent supporters of the ballot measure.

Together with DraftKings, FanDuel and Caesars, Missouri wagerers need to anticipate other leading nationwide brand names including BetMGM, bet365, BetRivers and Fanatics to seek market access.

Launch likelihood tiers IF Missouri citizens authorize sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Most likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally measure enables every Missouri gambling establishment to open retail sportsbooks on their particular properties. Most if not all 13 gambling establishments handled by the 6 gambling establishment operators are anticipated to open in-person wagering options such as sports betting kiosks and potentially dedicated, full-service sportsbooks.

The 6 sports betting groups can likewise open in-person sportsbooks within or nearby to their respective home playing locations. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that enable in-stadium retail sportsbooks.

The language around the ballot measure needs the first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, continually books' most rewarding time of the sports betting calendar.

Missouri sports betting wagering background

The effective Missouri sports betting wagering campaign comes regardless of millions in funding opposing the procedure from one of the state's biggest sports betting stakeholders.

Caesars spent millions of dollars to defeat the step. In many other states that tie online sports betting wagering with a state's brick-and-mortar gambling establishments, an operator is approved at least one license per managed home.

In that scenario in Missouri, Caesars would be managed at least three prospective licenses, one for each gambling establishment it manages. Instead, Caesars just has one. In states with the license-per-property design, companies can either open extra internal books or, more typically, subcontract the license to a competitor that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting wagering deal with market share, might potentially have a leg up on their rivals by earning the pair of untethered licenses. It remains to be seen which 2 books will earn these slots, but the language around the ballot step would appear to favor the two nationwide market leaders.
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Polling previously in the year showed the "yes" vote with a slight lead. Support efforts were bolstered by 10s of millions invested by DraftKings and FanDuel.

A series of television and radio advertisements focused on the earnings legal sportsbooks would produce for Missouri public education. Opponents, moneyed largely by Caesars, argued the supporters' ads were deceptive and the 10s of countless projected dollars raised would have a negligible effect in a state that already invests billions on education annually.
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