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Missouri citizens authorized legal mobile and retail sports betting wagering, permitting managed books to take bets next year.

The sports betting tally procedure gone by a slim majority early Wednesday morning after more than 2.9 million votes were counted.

Seven of the eight states surrounding Missouri enable mobile or retail sportsbooks. That includes Kansas and Illinois, which divided the Kansas City and St. Louis city locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to authorize sports betting this year.

" Missouri has a few of the finest sports betting fans on the planet and they revealed up big for their preferred groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all 6 of Missouri's professional sports betting franchises, we wish to thank the Missouri voters who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting and ensures we no longer lose important tax revenue to our neighboring states. Most significantly, the passage of Amendment 2 indicates a new, dedicated, permanent funding stream for Missouri class."

Missouri sports betting wagering next steps

Voter approval means as much as 14 mobile sportsbooks might start accepting bets next year. It is unlikely all 14 offered licenses are used.

DraftKings and FanDuel funded almost every dollar of the "yes" campaign and will undoubtedly use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses available without having to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying charge).

Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, regardless of opposing the ballot step, will likely utilize its license to launch the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely release their particular books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will launch mobile sportsbooks.
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The remaining six licenses are scheduled for each of the significant professional sports betting teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were among the most prominent proponents of the ballot procedure.

Together with DraftKings, FanDuel and Caesars, Missouri bettors must expect other prominent nationwide brands including BetMGM, bet365, BetRivers and Fanatics to seek market gain access to.

Launch probability tiers IF Missouri citizens approve sports betting wagering:
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Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Most likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot procedure allows every Missouri gambling establishment to open retail sportsbooks on their particular homes. Most if not all 13 casinos handled by the 6 gambling establishment operators are anticipated to open in-person sports betting options such as sports betting kiosks and potentially devoted, full-service sportsbooks.

The 6 sports betting groups can also open in-person sportsbooks within or adjacent to their respective home playing places. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.
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The language around the ballot procedure needs the very first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, perennially books' most lucrative time of the sports betting calendar.

Missouri sports betting wagering background

The successful Missouri sports betting wagering project comes despite millions in funding opposing the measure from among the state's largest gambling stakeholders.

Caesars invested millions of dollars to defeat the measure. In most other states that connect online sports betting with a state's brick-and-mortar gambling establishments, an operator is granted at least one license per handled residential or commercial property.
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Because situation in Missouri, Caesars would be afforded at least 3 potential licenses, one for each casino it handles. Instead, Caesars just has one. In states with the license-per-property model, business can either open additional internal books or, more commonly, subcontract the license to a rival that pays an accompanying charge in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting wagering manage market share, might potentially have an upper hand on their rivals by earning the set of untethered licenses. It remains to be seen which 2 books will make these slots, but the language around the tally measure would seem to prefer the 2 national market leaders.

Polling earlier in the year the "yes" vote with a slight lead. Support efforts were reinforced by tens of millions spent by DraftKings and FanDuel.

A series of tv and radio ads focused on the income legal sportsbooks would produce for Missouri public education. Opponents, funded mostly by Caesars, argued the supporters' ads were deceptive and the 10s of millions of forecasted dollars raised would have a negligible impact in a state that already invests billions on education every year.